Version: 1.6
Date: 14th September 2022

Casumo - Advertising Guidelines for all markets

The below guidelines are meant to serve as quick access to the main obligations of the Affiliate under its agreement with Casumo. These Guidelines are an addition to the agreement between Casumo and the Affiliate. The Terms and Conditions for the Affiliate Programme (i.e. the Agreement) shall supersede any provision hereunder at all times.

This guide covers the advertising rules for all types of advertising such as (but not limited to) Banners, Mailers, Reviews, Native ads and SMS sendouts. These rules MUST be followed by all Affiliates. If breached, your Affiliate Account might be closed and depending on the severity of the breach, pending commissions may not be paid out. Any eventual fine from the regulators due to incorrect or bad behaviour from an Affiliate might be partly or fully passed on to the Affiliate. We will, from time to time, send out Affiliate newsletters with new information in regards to regulatory requirements and/or ethical marketing guidelines, these need to be adhered to in addition to the Marketing Guidelines published on this page.

General Rules and Guidelines for all Affiliates - All Markets

Specific Guidelines for marketing of Bonus offers

Examples of what is considered essential terms.

Terms and conditions for an offer, including essential terms and/or where to find full terms (one click away always), shall be clear, visible and easy to read for a viewer.

Should you need assistance with the format for bonus terms, and/or where to link to full terms for an offer, please reach out to your account manager.

Specific rules for Direct marketing

**Affiliates are regarded as data controllers when it comes to the sending of marketing communications. This means that you are responsible for meeting the requirements of data protection laws and in this case, ensuring that you have valid marketing consent before you send out any marketing. Failure to meet your obligations can result in enforcement action from data protection supervisory authorities.

To be sure you are collecting valid marketing consent, you should make sure you are doing the following:

Specific rules for Social Media

Specific rules for Streamers

Market Specific Limitations

United Kingdom

As operators under the UK Gambling Commission, we must abide by the CAP Non-Broadcast Code as a whole. If you would like to familiarise yourself with the code, you may do so here.

Further to the above, as a gaming operator licenced by the UK Gambling Commission, we must strictly adhere to Section 16 of the CAP Code, which states that marketing communications must not:

You must also adhere to the following:


Ads and marketing in the Swedish language and/or sent from a Swedish affiliate and in a format meant to target swedish persons, and/or streamers situated in Sweden streaming from a Swedish IP.


Conditions applicable to advertisements in Spanish and / or sent from a Spanish subsidiary and in a format aimed at Spanish people, and / or streamers located in Spain who connect from a Spanish IP address.

Casumo | Terms and Conditions Apply | 18 | juego seguro | JugarBien | autoprohibicion


As operators under the ASAI marketing rules, we must abide by these when advertising in the Irish market. Under these rules affiliates are expected to adhere to the following:

ASAI Code Section 10: Gambling

All marketing communications for gambling services or products shall contain a message to encourage responsible gambling and shall direct people to a source of information about gambling and gambling responsibly.

Marketing communications for gambling should not:

Winning claims, success rate claims and profitability claims should be factual and capable of substantiation. Neither the chances of winning nor the size of the prize should be exaggerated.

Marketing communications should not state or imply that a player’s skill can influence the outcome of a game unless the skill can actually be demonstrated to affect the outcome of the game.

Children and Underage Gambling

Marketing communications should not harm or exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of children.

Marketing communications should not:


As operators under the Alcohol and Gaming Commission of Ontario (AGCO), we must abide by the Registrar’s Standards for Internet Gaming (the Standards), AGCO Guidance for Advertising and Marketing and corresponding iGaming Ontario (iGO) policies.


As operators under the Ge­mein­samen Glücks­spiel­behörde der Länder (GGL) and a member of DVTM - Deutscher Verband für Telekommunikation und Medien (German Association for Telecommunications and Media), we must abide by the Interstate Treaty on Gambling and Bettertainment Advertising Code. Please familiarise yourself with the legislation.

The following compulsory information must be included in the respective means of communication in a clear, easily visible form and size:

In the case of online advertising, a presentation of the mandatory information from paragraphs 1 and 2 directly on the advertising material may be omitted in exceptional cases, in particular in the case of so-called banner advertising, if the display is not practical for reasons of space and/or is not graphically feasible. In this case, the associated symbols must be incorporated into the respective online advertising in a clear, easily visible form and size.

MGA Territories

As operators licenced by the Malta Gambling Authority, we must abide by the Commercial Communications Committee Guidelines. Below, you will find the rules laid out within the aforementioned document. Should you wish to have a read through the Rules in their entirety, you may find them here

Commercial Communications must not:

GIB Territories


4.4 Principle 4.b (Generic Code 17) - “The Commissioner is not minded advise the Minister to consider prescribing any further rules concerning the advertising of their gambling facilities whilst licence holders continue to observe the requirements of the Act and their licence agreements, i.e. that they observe the law and/or guidelines on advertising in place in those jurisdictions where their facilities may be accessed. In particular, where they do advertise, they observe the requirements of Section 32(3) of the Act, i.e. advertisements must not be: 1 indecent, pornographic or offensive; 2 false, deceptive or misleading; 3 intended to appeal specifically to persons under the minimum permitted age; or 4 in breach of copyright laws.”

In addition to the above, it is up to you, as a responsible and trustworthy Affiliate to Casumo, to adhere to any other applicable laws or gambling regulation. If you have further questions or any doubts about what you can or cannot do, please get in touch with your Affiliate Account Manager or contact us by email and we will be more than happy to guide you or answer any questions you might have.

In addition to the above, it is up to you, as a responsible and trustworthy affiliate to Casumo, to adhere to any other applicable laws or gambling regulation.

If you have further questions or any doubts about what you can do or not do, then please get in touch with your manager or contact us by email and we will be more than happy to guide you or answer any questions you might have.